It’s an all too familiar scenario. Your ideal business and market is ready for the taking, but everything else about it seems to be about as clear as mud. And it starts with the most basic question. Do you want low, medium or high-ticket items on your shelves (or...
Sometimes you need a change of pace. That’s especially true in e-commerce, where market trends or consumer preferences can change in a heartbeat. Whether your online business has been underperforming or you’re eager to capture a new audience, you might be...
Did you know that copyright owners don’t actually need to register their copyright with the US Copyright Office? Many do so of course because they want to have that formal record, but in fact everything that someone creates is automatically owned by them under...
It used to be taboo to advertise on Instagram. People wanted to have fun, not be sold to, so brands have traditionally focused on content marketing. As a highly visual platform, Instagram was a great choice for that. However, the tide is changing. More consumers...
eCommerce has seen incredible popularity in the past few years. This widespread growth has driven many eCommerce sellers to become green brands. Should you consider becoming an eco-friendly brand? What is “green eCommerce”? Green eCommerce, also called sustainable,...
Shopify has taken eCommerce by storm. If there is a go-to platform for eCommerce, it’s Shopify, as it approaches a staggering 2 million online stores. Sellers across an enormous range of products are using Shopify with more joining their ranks every day. Why does it...
