Ecommerce: Why Does It Matter? If you want to grow your retail business, whether you’re selling coffee, clothing or, memorabilia, you need to track ecommerce metrics like customer acquisition, return rates, and website traffic. Tracking a variety of ecommerce metrics...
E-commerce is growing like never before — but that also means it’s much harder to stay competitive. As consumers’ preferences continue to evolve, you must keep ahead of the curve. It’s no longer enough just to be online: you must reach people in the...
Starting a business is risky. You may have heard the oft-cited statistic that more than 90% of new businesses fail. Even famous brands such as Polaroid and Borders ultimately went extinct. What happened? It wasn’t just their inability to innovate. Companies must...
What’s the single most important thing to the success of your business? Customers, of course. But not just any customer. Happy customers. They are loyal, stay with you longer, and make you profitable. But there’s a hurdle in making customers happy: Customers have...
If email marketing is not part of your marketing strategy for your eCommerce business, it should be. Email marketing is an invaluable tool that helps you connect your brand with your customers. While the use of social media has exploded, studies show that most people...
