Being locked down has taught us that e-commerce is the future of business, and the future is now. As a result, more entrepreneurs are taking their businesses online, and it’s easy to see why: the e-commerce market has been expanding for years and shows no signs of slowing down.
However, online businesses are continuously under pressure to improve sales, conversions, and overall business growth. It is a competitive world, and keeping up takes a great deal of effort, particularly if you’re just getting started.
That said, do not despair; in this piece, we will share with you 13 of the finest tricks to help your growth hack your online business and maintain a competitive edge.
What Does Growth Hacking Entail?
If you’re unfamiliar with the term, growth hacking is a marketing term that refers to the process of boosting revenue and customer acquisition. Growth hacking techniques have been around for some time. Large companies such as hub spot, Airbnb, and e-commerce titan Amazon have mastered the art of growth hacking in ways that the industry could never have envisioned only a few years ago.
If you’re wondering whether growth hacking is practical to small e-commerce businesses or startups, the answer is yes. By combining the appropriate amount of data and creativity, anyone can skillfully hack a product or service in such a way that it generates great success. Let’s dive into it.
1. Step Up Your Video Marketing Game.
Video marketing is a must-have for any e-commerce company. It is a well-known truth that consumers pay more attention to videos than they do to text. They are also more engaging, able to convey more emotion, and thus induce trust. According to renderforest statistics, 83 per cent of marketers feel that videos help them create more leads. In addition, 44 per cent of visitors are more likely to purchase a product or service after viewing a video about it.
2. Leverage Testimonial Video Ads.
Before purchasing something online, most potential consumers go for customer reviews for assurance, which works, but video testimonials are a game changer and have more persuasive power. Having actual consumers who have purchased and used what you are selling go live on
video and share about their experience humanizes your brand and develops trust. There are numerous advantages to employing testimonial videos in your marketing strategy. One of the essential outcomes is that you will improve revenue. Another advantage is that your customers will feel more bonded to your business, which will enhance client retention.
That being said, do not falsify these video testimonials; the emotion must be genuine and honest, as clients will usually see through the lie if you do.
3. Run A/B Tests On Your Product Pages.
What does it mean, and why should you be concerned? A/B testing is a popular and effective marketing and data analysis approach. It entails comparing two different web page versions to determine which one performs better and has the highest conversion rate. It is, in essence, a controlled experiment.
These experiments are based on a single fact: different variables influence customer behavior in various ways. For example, you may test which image attracts the most attention and makes potential customers want to explore your website more and make a purchase.
Another good example is the shipping charge. You can carry out a test to check how goods with and without delivery fees compare.
4. Emphasize What Clients Perceive Your Business.
Consumer insights will assist you in optimizing the user experience in an effort to grow your e-commerce business. It could be from word of mouth, consumer reviews, or complaints after engaging with your brand. Customers, unfortunately, are not always forthcoming. Analyzing customer behavior and analytics can reveal a lot about what customers believe. It could be through consumer retention rates, average time spent on your website, or cart abandonment rates.
5. Research Your Direct Competitors’ SEO.
As with any other business, the unfortunate reality of e-commerce is that some will thrive while others will fail. If you’re struggling to get your business off the ground, it’s time to look into your direct competitors’ SEO and use it to your advantage. Examine the keywords for which they rank, and then build better product descriptions using the same exact keywords. You may accomplish this by utilizing programs like as SEMRush, Ahrefs, and Spyfu.
6. Send Thank You Cards.
Don’t underestimate the power of a thank you card. They show that you value your shopper so much that you took the time to express your gratitude to each one individually. Thank you cards allow you to establish a personal connection with your consumers, which will entice them to return. Furthermore, a satisfied and valued customer is more likely to refer other prospective buyers to your business. It all comes down to customer retention.
7. Create A Referral Program.
Referrals are frequently undervalued. Only entrepreneurs who have managed a successful e-commerce business for a long time understand that referral marketing is a potent tool that guarantees more profit when done correctly. Encourage your clients to tell their friends and family about you by offering discounts, holding referral contests, and a rewarding surprise present or rewarding by donating to a charity course of their choice.
8. Make Navigating Easier.
Isn’t it annoying when you try to purchase on a website only to discover that the drop-down bars are inactive or that the website loads terribly slowly and you can barely find what you’re looking for? Bad navigation raises the bounce rate (a metric that shows you the percentage of visitors that leave your site after viewing your initial page), and when this happens, your business loses money quickly. You can make navigation easier by.
- Check that your search function is operational.
- Use precise tittles.
- Make use of megamenus.
- Check that all links are operational.
9. Implement Exit-Intent Pop-Ups.
Exit-intent popups are an increasing e Commerce trend. The core idea behind this form of popup is to give users a key motivation to convert before leaving the site. When a user begins to leave your site, these exit-intent popups will appear, providing them with a glimpse of what they are leaving. This will offer them the opportunity to return and complete the transaction.
10. Benefit From Abandoned Carts.
Cart abandonment occurs when visitors to your website add products to their shopping carts and then leave without purchasing. You may calculate your cart abandonment rate using the formula shown here. According to data, the average percentage of carts abandoned ranges between 60% and 80%. Abandoned carts don’t have to be a done deal, and you don’t have to accept a loss. It would help if you created an enticing abandoned cart email sequence. This is a follow-up email to customers who have abandoned their carts.
Not only do these types of emails provide you with another opportunity to convert abandoned carts into actual sales, but they also allow you to communicate with customers and gain insight into their user experience.
11. Load Speed Should Be Prioritized.
You cannot afford to have a website that takes forever to load. When numerous businesses offer the same product or service, very few customers have the patience to wait 2 minutes for a site to load. Slower loading speeds primarily cause high bounce rates. The average loading time is 3.2 seconds, and if yours is faster, you should look at other platforms.
12. Rethink Your Copywriting Style.
What if you have a high-quality product, a fast-loading website, and effective promotion but no sales? Perhaps the underlying issue is with your copywriting? The purpose of e-commerce copywriting is to assist your company rank as high as possible in search engines and to communicate the benefits of your items briefly but precisely.
A good copy increases traffic and earns a higher RIO.
13. A Call-To-Action Is More Than Just A Button.
We’ve all seen those enticing call to action phrases that make you want to go back and buy the entire store.
- For example, today is a good day to treat yourself.
- Act quickly, or you’ll miss out.
- Purchase today and receive immediate results.
Businesses use CTAs because they work, and they will work for you as well.
Wrap Up
As an e Commerce website, it’s important to know how to help your business grow. The tips provided in our article are designed to help you gain traffic, conversions, and sales. we hope that you have found our article useful and will be able to implement at least some of these growth hacks in your business.