So, you’ve done the hard part with putting in time and dedication to gaining new customers for your business. The next phase is focusing on keeping your audience engaged and coming back to your product time after time again.
The most effective way to keep your customers coming back for more after their initial purchase is to implement Customer retention strategies. When business owners create an array of new opportunities and ways to connect with them, you create a relationship with your audience that makes them want to repeatedly make purchases from your ecommerce site.
EGNX is here to help your business grow. Read on below to learn about consistent customer retention strategies that are sure to give your brand positive results.
Social media is a sure, and often times free, means of marketing. Through various platforms such as YouTube, Instagram, or Twitter, you can craft a unique social media strategy to market to a wide audience.
Social media is also a great way to share how your products work in real time to make it easy for your consumers to engage with your brand.
Facebook and YouTube are the two most popular social media platforms, with 68% of American adults using Facebook and 73% of them using YouTube.
Digital Marketing Campaigns
Mobile friendly marketing campaigns can also boost the visibility of your brand and keep your current customers engaged with your content. Some ways to make your products stand out specifically through mobile devices is optimizing graphics and memes made specifically for a visual punch to keep your audience interested in your content.
Remember, to get the most results out of your digital marketing efforts, you need to make sure that your images and text are optimized for mobile devices, otherwise your product or website page will look distorted and messy for your viewers.
Personalized Marketing Campaigns
Consumers want to feel as if the brands that they frequent really care about them and that they aren’t just a number. One of the ways to craft a feeling of community is to implement personalization marketing tactics. For example, when you send out email campaigns, Consider Whether including your customer’s name in the greeting, or sending them promotional deals based off what they frequently buy or have saved in their carts. Personalization can also help you with list segmentation.
As mentioned above, implementing personalized offers to your customers who have already been proved to have invested time in your company is a great retention strategy.
Personalized Promotional offers and discount codes are an investment to your customers that are sure to bring them back for more. The exclusivity is key to making your customers loyal to your brand.
Customer Loyalty Programs
Customer loyalty and reward programs are a useful way to get customers to shop at your company more frequently. For your customer’s loyalty to your brand, these programs offer value to your consumers through discounts or cash back to use on other products. With reward tiers, you can encourage customers to spend even more with your brand.
Customer Referral Programs
If your business offers a customer referral program, then you give your audience a few benefits. For one, it encourages new customers and promotes further exposure for your brand. Secondly, it offers beneficial rewards to your loyal customers.
Make Customer Service Important
The core of an organization is a customer service team and its customer service skills. Since your customer service team is the forefront of your organization, it is essential to craft a customer experience that puts your audience at the number one. Not only that, but sending updates on your new product or user-based improvement strategies can show your customers that you are committed to giving them a detailed, and honest consumer experience.
Take A Stand For a Cause
In 2021, consumers are tapped into social causes more than ever. Most consumers prefer to shop from brands that align with their core beliefs on social justice. Along the same lines, customers prefer brands that are environmentally conscious.
As a brand, don’t be afraid to take a stand for something, whether that is human rights, animal rights, or environmental awareness. By doing this, you are more likely to gain Customers that love and appreciate brands that stand for something instead of ignoring societal issues.
Overall, customer retention is an important part of keeping your business sustainable. Implement popular retention efforts such as social media marketing, digital marketing, and above average customer experiences to keep your consumers coming back to your store.