What’s the single most important thing to the success of your business? Customers, of course. But not just any customer. Happy customers. They are loyal, stay with you longer, and make you profitable. But there’s a hurdle in making customers happy: Customers have...
Did you realize it costs five times more to find a new customer than to keep an existing customer? While it’s always great to gain new customers — after all, customers are the source of your revenue — it is just as important to retain the customers you currently have....
