Considering paid advertising to promote your business? Online ad platforms have drastically improved since the Internet’s early years. But which one best suits your needs? Let’s dig into the two most popular, Google Ads and Facebook Ads, and explore their...
Knowing what to post on your website and which keywords to target can be challenging. If you’ve ever wished you could see exactly what real people are searching for, Google has actually already granted that wish. It’s called Google Trends, and it...
Formerly known as AdWords, Google Ads has the broadest network for paid digital advertising. It encompasses all of Google’s products, including YouTube, as well as multiple websites that use the Google Display Network. This makes Google Ads an ideal way to get...
What’s one of the most powerful tools for your online ecommerce store that is also free to use and simple to set up? Google Analytics. Read on to learn more about how it can help you. What Is Google Analytics? Google Analytics is one of the many digital tools that...
Google’s Keyword Planner, formerly known as Keyword Tool, lets you assemble comprehensive lists of keywords for your PPC campaigns. Even if you’re not ready to launch a paid campaign, Keyword Planner is invaluable for determining the best keywords to...
