Any business that wants to accurately measure growth uses KPIs, or Key Performance Indicators. Setting KPIs for a period of time and then measuring if they were met is a basic HR practice these days. They become even more important when we discuss the success of...
Ecommerce: Why Does It Matter? If you want to grow your retail business, whether you’re selling coffee, clothing or, memorabilia, you need to track ecommerce metrics like customer acquisition, return rates, and website traffic. Tracking a variety of ecommerce metrics...
E-commerce is growing like never before — but that also means it’s much harder to stay competitive. As consumers’ preferences continue to evolve, you must keep ahead of the curve. It’s no longer enough just to be online: you must reach people in the...
What’s one of the most powerful tools for your online ecommerce store that is also free to use and simple to set up? Google Analytics. Read on to learn more about how it can help you. What Is Google Analytics? Google Analytics is one of the many digital tools that...
