Any business that wants to accurately measure growth uses KPIs, or Key Performance Indicators. Setting KPIs for a period of time and then measuring if they were met is a basic HR practice these days. They become even more important when we discuss the success of...
Niche stores work by bringing in customers ready to buy. Those customers prefer the niche store when they want a specific product from a curated experience and they don’t want to get lost looking through thousands of options. Mass market stores may have almost...
Many entrepreneurs have felt the pain of getting their product to market — only to discover that their brand is misaligned with consumers’ expectations. The product that tested well suddenly fades into the background. What seems like a good market fit gives way...
Ecommerce: Why Does It Matter? If you want to grow your retail business, whether you’re selling coffee, clothing or, memorabilia, you need to track ecommerce metrics like customer acquisition, return rates, and website traffic. Tracking a variety of ecommerce metrics...
What’s the single most important thing to the success of your business? Customers, of course. But not just any customer. Happy customers. They are loyal, stay with you longer, and make you profitable. But there’s a hurdle in making customers happy: Customers have...
