We’ve all seen those cell phone videos of customers acting wild and crazy lately. Since the onset of the pandemic, police have seen a rise in complaints from workers and storeowners about unruly customers. And online there seems to also be a growing trend of bullying...
Many entrepreneurs have felt the pain of getting their product to market — only to discover that their brand is misaligned with consumers’ expectations. The product that tested well suddenly fades into the background. What seems like a good market fit gives way...
Door-to-door salespeople used to be rather common. These days, they’re antiquated … and often annoying. Today’s consumers leverage all sorts of tools to keep salespeople at bay, from Do Not Call lists to adblockers. Businesses that previously relied on...
Did you realize it costs five times more to find a new customer than to keep an existing customer? While it’s always great to gain new customers — after all, customers are the source of your revenue — it is just as important to retain the customers you currently have....
