We’ve all seen those cell phone videos of customers acting wild and crazy lately. Since the onset of the pandemic, police have seen a rise in complaints from workers and storeowners about unruly customers. And online there seems to also be a growing trend of bullying...
Many entrepreneurs have felt the pain of getting their product to market — only to discover that their brand is misaligned with consumers’ expectations. The product that tested well suddenly fades into the background. What seems like a good market fit gives way...
The world has become ever more globalized and connected, and nowhere is that more apparent than in e-commerce. Today’s consumers have become spoiled by online shopping, instant updates, and a fully personalized experience. They expect the “custom” to...
So, you’ve done the hard part with putting in time and dedication to gaining new customers for your business. The next phase is focusing on keeping your audience engaged and coming back to your product time after time again. The most effective way to keep your...
