Every year, abandoned shopping carts represent billions of dollars of lost sales. Abandonment rates have held steady for years and may even be rising, so it’s a serious issue for every business with online sales. There are all sorts of reasons people abandon their...
Ecommerce: Why Does It Matter? If you want to grow your retail business, whether you’re selling coffee, clothing or, memorabilia, you need to track ecommerce metrics like customer acquisition, return rates, and website traffic. Tracking a variety of ecommerce metrics...
