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Creating A Brand That Survives

Starting a business is risky. You may have heard the oft-cited statistic that more than 90% of new businesses fail. Even famous brands such as Polaroid and Borders ultimately went extinct. What happened? It wasn’t just their inability to innovate. Companies must...

6 Steps to Design Packaging That Sells

Good design isn’t just about the product — it’s also about good packaging. Packaging is the first thing consumers see on any product. From the look of the packaging design to the feel of the materials. Every bit of it counts and contributes to how well your product...